As you can imagine, proof of playback for every page for every viewer of signage in every medium is a lot of traffic. We offer the tracking not only on the production screens located in waiting areas, but also for the web viewers that are on our customer's web sites. We have the ability to track down to the screen that it is showing on, but storing all of that information is cost prohibitive. We will be combining the information into a summary form. This is where I need your help.
We currently are breaking down the information into each hour for every day for up to two months. After that, it is summarized into tracking for each day. The tracking allows details for each signage page, and the information that was played within the page. For example, if it is a database type of signage page, it tracks how often each database record is played for every hour. If the page is a random photos type, each time an image is viewed, it is also tracked.
My questions are:
- What other breakdowns would you like to see?
What type of reporting options would be valuable?
What types of filtering would you like to see?