Digital Signage Expo Show Report

This is where Mike Strand, President of StrandVision Digital Signage takes a few minutes to share his thoughts on business, marketing, employee communications and the digital signage industry.
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Digital Signage Expo Show Report

Postby mjstrand » Wed Mar 03, 2010 4:51 pm

First off, thanks to everyone who took the time to meet with me. This is an update of what was discovered at the Digital Signage Expo show in Las Vegas last week.

One of the first things that I learned is that the Digital Signage industry is definitely an early market. The Digital Signage Association is pushing to get their own trade show and stand on their own financial feet. At the same time, the Digital Signage Federation is trying to start a new user group. First off, it tells me that there is getting to be a lot more interest in Digital Signage. Secondly, my past experience in other industries tells me that if both try to go forward, both may die an unfortunate and untimely death.

I feel the same for digital signage shows. Exhibitors (the people paying for the show) want to see a return on their investment. Yes, we do like to see some of our money go into growing the industry (this is the strategy for the DSA group), but we need qualified attendees. Too many shows just dilutes the user group so that again, all shows have trouble. I would like to see consolidation to one organization and one major show. Of course I have little say on the matter!

Other than growing the business, we had a focus to learn about options for a dedicated linux based player PC that mounts to the back of screens. There are several options that we are researching and hope to announce this new product offering soon.

We also focused a lot on discovering available content to help our customers even more. We have begun the process of content partnership with several companies for animated images / backgrounds, safety information for employee communication and general news, sports, trivia that is licensed and presented in interesting ways. Again, we hope to announce the integration with these companies soon.

I used to go to Vegas for trade shows over 20 years ago. Vegas has changed dramatically - especially the prices. It used to be a great place to get away for a few days. It has definitely become a tourist trap that in my case, makes me want to stay away even more....
Mike is president of StrandVision Digital Signage and also does business marketing consulting through MikeStrand.com.

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