Patent Finally Received

This is where Mike Strand, President of StrandVision Digital Signage takes a few minutes to share his thoughts on business, marketing, employee communications and the digital signage industry.
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Patent Finally Received

Postby mjstrand » Fri Apr 09, 2010 5:30 pm

After lots of years and dollars, our patent was issued. Being my first completed patent, I'm kind-of new to all this and all the benefits.

The patent is really quite broad which is quite amazing to have it through. The patent covers displayed content of digital signage at distant locations that is at least partially controlled by a processor and database at a central location. The processing system collects, samples and evaluates general information to determine what specific information should be displayed on local signage. The system also provides for additional signage content to be selected by the server based on general parameters setup by the user.

Almost 5 years ago when I applied for the patent, we were one of the few SAAS providers and I have always believed in the technology (even though SAAS was seen as a disadvantage back then). Also, patents are an asset for the business. So, we decided to pursue it.

As for our plans, I am not sure of all the avenues that are available to us. Obviously licensing arrangements are beneficial to everyone involved. Reviewing competitive products to determine infringement is also an option. We also have plans relating to future products and features which the patent has provisions for.

For more information, check out http://www.strandvision.com/digital_sig ... ssued.html
Mike is president of StrandVision Digital Signage and also does business marketing consulting through MikeStrand.com.

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